Lustless Commercial Era of Indian Movies: A Critical Review

Why the Era! And Why Now?

I think it’s because Indian Film Industry is getting its revenge from Hollywood of not getting the money they deserved for a very long time.

In recent years, Indian Cinema has changed, good or bad is for you to decide. I’m just here to make an opinion. As Always!

The change came with a director who made larger than life movies, “The Modern Master Sir S.S. Rajamouli”. He made Bahubali which became the biggest grosser of Indian movies then. Why was the movie a hit? He amalgamated fictional mythology (not totally), amazing music, and unmatchable cinematography skills.

But what that movie sparked was the thought of shaking hands with different film industries (Bollywood and Tollywood) to make all movies Pan-India. While I understand the reason of them shaking hands as to restrict anyone from making a remake in Bollywood (as if they could!). But they wanted to make a Pan-India movie that can be released in multiple languages and make it popular worldwide. And now, we all remember the famous dialogues and songs of Bahubali! So, now all movies started becoming Pan-India and I think that is where it went all crazy.

In the effort of maximizing the audience and avoid selling remake rights, every movie now has actors from different parts of the nation. This sounds so good and inclusive in today’s world! Well, the filmmakers didn’t do anything wrong, but when you’re trying to cater everyone, you end up fucking it up. For example, you can’t expect an American to love burgers served in McDonalds for dinner. Sure, they might love it for a few days, but it’s not something they would like to do each day. The point, I’m trying to make here is, that when you’re trying to do something to make everyone happy, you end up screwing up the sauce –

For some it may be too sweet, too sour, too hot, or too bland.

So, following the patterns of “The Tipping Point, by Malcolm Gladwell”, the era of commercial movies tipped. Now, any Indian movie from a big banner has actors that may not speak the language to cater that to a particular state’s audience, but their voice is dubbed for the larger masses. Or better, release the movie in 6 different languages. The audience’s brain wires are entangled in reading subtitles suddenly in the middle of the movie or trying to do an audio-video sync for dubbed dialogues. These movies have famous actresses from different regions who hardly speak the language, but they have a screen time of 15 minutes where the total movie run-time is over 200 minutes. Also, the movie has trippy songs that can go viral months before the movie is released and die right after the release of the movie. And, what all these movies have in common? VFX!!!!! Read these last 3 letters a million times and think of all the movies that you have watched recently and had shitty VFX or let’s say unnecessary VFX that spoiled the movie and cinematography. So, all these things are making the movies Super-Hit across the world and the average collection goes to 200-300 Crores INR. But then why is it bad? I mean actors are making good money, movies are hit, giving Indian Cinema worldwide recognition, creating more jobs than ever, and receiving Golden Globe and Academy Awards. So, what went wrong? Well, here is what I think –

In the wake of making commercial and larger than life movies, the reason for which anyone watches a movie went to SHITS! Yeah, STORYLINE went down the drain. How? Let’s see..

A movie like Jawan starring King Khan was a mix of at least 5-6 Tamil, Telugu, and Hindi movies, but didn’t have a definite story. It had essence of Lion King, story of Tagore / Gabbar, action scenes from stupid Hindi and Telugu films, and a stretched storyline. The movie made the highest gross Hindi film of all-time. They had an actress from Southern India who had a good screen time, however had no impact in the movie. They had the villain from Southern India again, and I think he was the only person who did justice to acting or story line (whatever story was left). The movie had groovy music, expected Indian emotions and hitting nostalgia, but the story was missing. Why? Because Shah Rukh Khan felt the need to cater the audience in Southern India (as if he wasn’t already doing that), so he hired a Tamil director and Southern Indian actors, who did their jobs well, there were subtle VFX in the movie, but he forgot about the dead and repetitive story. And honestly, he didn’t need to cater to anyone, he’s one of the best actors in the world and doesn’t need to prove it to anyone. But you know, the pressure of making it “Larger than Life.” By the way he got the best actor award for the movie when there were people like Vicky Kaushal, Ranbir Kapoor, Vijay Sethupathi, Vikrant Massey, Ranvir Singh, and many more actors who made an impact with their work.

Similar example and the last one, I guess because I want you to keep reading.

KALKI 2898 AD, more like “KALKI AD” or after my death. YUCK! I spent $30 to watch this nonsense. The movie starred the legendary actor Sir Amitabh Bachchan, who was the only one who acted in the movie and everyone else in the movie was mere props. And as Arshad Varsi said indirectly about Prabhas. Prabhas’s character was like a Hero who didn’t know who he loves, who he wants to protect, who he wants to kill, or who he wants to act like. He wanted to be the Chris Patt of Guardians of Galaxy but ended up being the Ben Stiller of Night at the Museum in the real world. I don’t remember any notable song, which says a lot about the death of music in commercial movies just after few months of the movie release. Movie broke all records of Indian movies gross collection. The audience loved it, I don’t know which and why (I mean, I know the audience)! But yeah, you can’t say bad about the movie in an Indian café, or you can expect spit floating in your coffee mug. So, why was the movie commercial or baseless? They went on for 3 hours to make a sequel. Just for that! There was no story or excitement in the movie until the end climax (literally the last 20 minutes of the movie). Not forgetting to mention the no-acting or role actress Deepika, who didn’t have dialogs or screen-time. But they must cater to the Pan-India audience. I can’t resist to add a few more movies to this list that rambled on for 200 minutes or so, just to make a sequel or only to ruin the original movie with the sequel – Devara, Indian 2, Pushpa 2, Bhool Bhulaiya 2, SinghamNth, Phir Aayi Hasseen Dillruba, and the list is endless.

Now, there are many other examples of bad casting or bad story lines, like Rashmika in Animal, Nayantara in Jawan, Alia in RRR, Kiara in Bhool Bhulaiya 2, all women of course because male actors don’t have boobs you see! Bad music in some, poor VFX in others, poor lip sync, and the rushed climax. I think the directors / writers lose patience after a point and just end it abruptly because the production and cast can’t wait for them. I mean they have to act in other commercial movies too, right? And who cares about the story and climax?

There are other movies on the other hand that have actors who are yet to be commercialized, doesn’t mean they won’t eventually not go and do a commercial film. One example is Stree 2, the movie was a little stretched, but packed with hilarious punches, beautiful story, subtle messages of the life and state of women, and all of this without actors from 20 different industries and bad music. Few others – 12th Fail, Lucky Bhaskar, Laapata Ladies, Maharaj, Maharaja, Shaitaan, Merry Christamas, and thankfully there are a few more like these.

I understand that Indian Cinema is at a point where now actors are famous worldwide, they are becoming one of the highest paid actors, and now at least getting worldwide recognition. Now that I’m writing about it, I am thinking that it took Indian Cinema (yeah, not just Bollywood) long 75 years to get a Golden Globe and Academy for best song award and it was only possible because of high investment, amazing VFX in the movie, collaboration with different industries. So, may be that is the way for Indian Cinema to get worldwide recognition. And of course, the so-called western people consider India still a third world country. But I am scared thinking about the day when these fan-following, whistling, howling, confetti, and stampede audience will eventually stop paying to go for these baseless storyline box office hits. Because they will be bored of similar VFX and viral TikTok and Reels, Memes, Dialogs, and dance moves. Once it completes its time.

But hey, I’m just a person who loves movies way too much, so I may still end up watching some of them. I’ll not be howling or whistling, or throwing confetti, but I hope our writers and directors understand that people watch movies for fun, but also expect some reasoning, story, or sense in it.

And for y’all, the good thing is that there is not going to be a sequel for this long and opinionated article.. Ha!

Yours fearless,

The Shameless Indian

Do we hate nepotism?

Do we really? Or the right question is, “To which extent do we hate nepotism?”

Well, the answer is pretty simple! We hate it to the extent where we are not the beneficiary from the circle of nepotism. Is this answer arguable? Yes, but only for those who are complacent with what they have, and No, for those who have been enjoying these privileges for many years now.

Food for thought:

Do we hate nepotism because we don’t get to choose the side of the coin or the coin didn’t toss to the side we chose?

There has been a recent debate in my country, India, which isn’t getting any closure. The debate is about nepotism and it sparked when the underrated Bollywood actor Sushant Singh Rajput committed suicide. The thought of his death is excruciating, yet I believe that the fickle-minded people should have talked more about mental health which is one of the major reasons for suicide and not nepotism which was ignited by Team Kangana Ranaut’s video on nepotism right after Sushant’s death.

How justified it is to blame nepotism as the cause of someone’s suicide rather than mental health? It sure feels bad that a person might have lived if they weren’t the victims of nepotism, but that’s the way of life and if you wish to change the way of life my friend, it’s a long road!

Let me define Nepotism for you, “Favoritism shown to relatives or closed ones by those in authority or power.” Now think, is it bad? Wouldn’t you choose a friend of yours when the first thought comes up to start your own company even when you know that the other person is more eligible to be the co-founder?

Well, if nepotism is really the termite then people like Ratan Tata, Kumar Mangalam Birla, Mukesh Ambani, Anil Ambani, or Aditya Chopra, must be stripped off their titles as they are the results of nepotism, yet they are one of the greatest businessmen this world has ever seen. And it is possible that someone else might have done a better job than these gentlemen, but who should have decided that? The people who are in power or the one on the receiving end? We obviously know the answer, because they are the ones who created it, they know it better, and they can trust someone they know more than anyone else.

We often forget, how would it feel if our parents didn’t give their houses and businesses to us in inheritance and rather our parent’s secretary gets to keep it? Now, that would have been a problem, right? How can someone else enjoy the privilege which you were always entitled to?

It sounds simpler and valid when we relate with such theory: “Your boss would mostly hire you if they know you, rather than any random person who applied online. Why? Because your boss knows you, trusts you, and they can teach you whatever they want.”

It is absolutely normal to feel bad when the bias caused due to nepotism ruins your plans, but probably that’s what you would have done too.

A business runs on profitability and when it is about money then nothing else matter. When Karan Johar launches star kids, he does because people are crazy about young star kids who have millions of followers on Instagram already, or when Doug McMillon became the CEO of Walmart, he did because he understood the business better than anyone else in the Walton family.

What people fail to understand is that nepotism exists because for some reason they were inexplicably obsessed with Taimur Ali Khan even before he learned to lift a finger by himself. And this exists worldwide, especially where people are obsessed with the Royal babies in the UK or the Kardashian kids. There’s no proven research as to why the Royal Family gets special treatment, but the answer lies in the question.

It is about the one in power!

But it is indeed sad when nepotism which is the way of life is related to a person’s behavior. For example, after Sushant’s death, Sonam Kapoor made an arrogant statement on enjoying the privileges of nepotism. Now that’s egoistic nature and not nepotism and this is how privileges and money can ruin your thoughts.

It is a popular and understandable sentiment to hate nepotism because we don’t get the privilege and it sure feels worse when someone like Rahul Gandhi gets to be the President of INC and you don’t.

We only hate or don’t like things that we don’t get to cherish because it is personal when it comes to life, growth, money, and power. At some point in life either we have been the result of nepotism or maybe we have stripped off someone because we chose someone less deserving. And blaming someone’s success or failure on nepotism isn’t right because just one opportunity doesn’t change anything and the consistent efforts in that job do. If the person who got the job is doing great then it is because he could do it and you might be better at doing that job, but then the choice is yours, either crib about the reality or try again!

But who am I to say, I am just The Shameless Indian who penned his opinion because I believe that there is always one more side of the coin and today by unveiling that side, I might have answered a lot of questions for some people and for those I didn’t;

It isn’t about nepotism. It is about which side of the coin you are!

P.S. Sushant Singh Rajput was way above what we have been thinking!

Learning the nepotist way,

The Shameless Indian